Monday, July 7, 2008

Why we does SEO ?

We does SEO for a website to get a lot of treffic. The majority of web traffic is driven by the major commercial search engines - Yahoo!, MSN, Google & AskJeeves (although AOL gets nearly 10% of searches, their engine is powered by Google's results). If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search - people who want what you have visiting your site. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users. After SEO our website can come top of the some search engines.

Total step's of SEO

1.Keyword searching
2.Optimization
(a) On page optimization
(b) Off page optimization
3.Link building
(a) One way link building
(b) Two way(Reciprocal) link building
(c) Three way link building
4. Submission
(a) Directory submission
(b) Search engine submission
5.Website review

Keyword searching

In keyword searching we searches some special word for use in Title tag , Meta tag and Description. Properly when we search a website to releted a keyword then we watch many website to releted that keyword. It means that keyward have many releted websites. So we should take that keyword which have minimum webpages properly that word. After that it will be easy to get top rank in search engine.Tht's it.

Optimization


Website Optimization is a simply technique to get your webpages optimize for search engines. In this technique every web pag gets optimize with relevant keywords, key phrase and text that we use.This is a very important processing to SEO.Search Engines survive to help the searcher find the most relevant web sites for the information they seek. Search engine do this by reading the content text of all the websites they index and using complex algorithms to decide their relative importance.We find Keywords that are most popular and search by people around the globe and put those keyword and phrases in our website , ‘like if people search Indian Silver Jewelry then we provide these keywords into our web pages’. Each page should be considered separately as they are indexed separately by the search engines. Each page should only be optimized for one or two phrases.SEO page optimization includes both on-page and off-page optimization. There's a big difference between the two and you should not rely on one at the expense of the other.



Optimization is two type and that is thus -

( i ) On page optimization :-

Actually On-Page factors are related directly to the content and structure of the website.There are a large number of on-page optimization factors that are considered in the search engine evaluation process. These factors include but are not limited to: words in the web page url, title tag, meta tags, headlines, sub headlines, keyword density, words at the beginning of the page, page content, words that are bold, words in the links, site navigation, the structure of links and a number of other considerations.

The content should be properly structured with the use of Heading (H1, H2, H3 etc) tags containing relevant keywords. Many website designers spend a lot of time creating Keyword and Description meta tags. Although these may be read by search engines, for example the description tag is used by Yahoo! to provide a short description of the site in the Search Engine Results Pages, they are not used for ranking pages.Comments are not indexed. Use bold / strong /italic attributes where appropriate. On-page optimization totaly all about Title tag , Alt tag , Meta tag , Header (H1, H2, H3 ) , Style Sheets , Avoid HTML

Frames and all about design of page.

(ii) Off page optimization :-

Off-page optimization all about page size , image size and improve your search engine page rank and increase targeted visitor traffic to your web site.This is the area known as off-page optimization. Off-page factors should be carefully considered and implemented to achieve a higher search engine ranking. These factors are primarily tied to the site's linking (inbound and
outbound) techniques. This is commonly known as link popularity.


Here are the main requirements for Search Engine Optimization:

Page Title : up to 10 words beginning with the main phrase

Meta Description : up to 24 words describing the page content in a way that will interest a visitor to click through

Meta Keywords : up to 12 pf the main keywords used on the page

Headers : use H1,H2 etc tags to show the importance of each phrase and break up the page accordingly

Content : use the phrase in the content, preferably near the beginning

Keyword density : use variations and repetitions of the phrase to reinforce its importance without making the text unreadable.

Images : ensure their is a relevant 'ALT' tag with text to show content

Link Building Services


Link popularity is the main factor major search engines use to rank web sites. This makes link building an integral part of any effective search engine optimisation strategy. Increasing your Rankings Link by Link.Link building is a powerful way to get your website higher up the search engines.3 types of link building and that is thus............


(a) One way link building:-

When we does link exchnage then we add our site to other site and the other site add at our site,but if anybody add our site and we don't add their site then that is One way link exchnage.This is a very usefull processing to get a high pagerank to our website ,and it does by many instant sites and directories.


(b) Two way link building:-

Almostly we does two way link building. Normely we exchanges links between two sites and this is possible to chat , by instant sites and mailing also. When we send a request to webmaster for link exchange then he add our link and then he send their deatil to add at our sites. Properly it does in relevent sites. It is also called Reciprocal link building .We can get a good pagerank after do it.


(c) Three way link building:-

It's a very tipical way to link building.In this we want to add their site but we don't want to give our site so we shows other site him.This is unrelevent link exchange way but this time this increasing very fastly and this helps in link building.This way makes a very easy to link building.

Submission


Increase our sites link popularity, drive traffic and increase search rankings with hundreds of one-way, non-reciprocal links to your website.Web directories are still an important source of one-way inbound links to a website. An on-topic link in the right category will increase your link popularity and deliver targeted traffic to your website.We carefully submit our website by hand to our list of 1500 search engine friendly web directories carefully targeting your agreed keywords.It is two type....



(a) Directory submission:-

It is one way, on-topic links helping to put your website first Directory submission from SEO offers one way and on-topic links to our clients. The links built using directory submission appear natural to major search engines as the indexing process ofthe directory takes between 1 and 2 months meaning the links will not appear all at once to your URLs. After directory submission we can get a good PR.

(b) Search engine submission:-

There are two basic reasons to submit a web site or web page to a search engine. The first reason would be to add an entirely new web site because the site operators would rather not wait for a search engine to discover them. The second reason is to have a web page or web site updated in the respective search engine.

Website review


Our website reviews will highlight the issues with your site and prescribe recommendations for remedying these issues. Website reviews are an excellent way for you to quickly find out the main problems with your website and how to fix these.

Usefull resource

SEO - Search Engine Optimization
SEM - Search Engine Marcketing
SERP - Search Engine Result Pages
EPV - Earnings Per Visitor
PPC - Pay Per Click
CPC - Cost Per Click
CSS - Cascading Style Sheet
PHP - Page Hyper Text Preprocess
HTML - Hyper Taxt Mark Up Languge
ASP - Active Server Program
NET - Never Eding Techanolgy
IBL - Inbound Link. A link from another site to your site.
OBL - A link from a page of your site to another site.